COLOR PSYCHOLOGY

BLACK & GRAYS
Symbolizes Power, Authority, Rich, Elegant, Formal, Seriousness, Distinctiveness, Boldness, Practicality and a Corporate mentality.

Popular in fashion because it makes people appear thinner

Generally considered stylish and timeless

 

 

WHITE
Symbolizes perfection, purity, innocence, cleanliness, wholeness and completion.

White is popular because it’s light, neutral and goes with everything.

 

 

RED
Passionate, Courageous, Insightful, Power, Energy, Heat, Aggressive, Assertive, Intense, Strength, Vitality, Life-Sustaining.

An emotionally intense color. Stimulates faster heartbeat and breathing.

If you want to draw attention, use red. It is often where the eye looks first.

The color of Love.

 

 

PINK
Symbolizes Femininity, Innocence, Softness, Health, Romance, Love, and Gentle Feelings.

More tranquilizing than red.

Pink is the most calming of all colors.

 

 

ORANGE
Symbolizes Warm, Cozy, Energetic, Fun, Cheeriness, Warm Exuberance.

 

 

YELLOW
Symbolizes Cheerful, Optimistic, Creativity, Tropical, Sunlit, Healing, Illuminated, Discovering, Positively, Sunshine,

Associated with laughter, happiness and good times

The most difficult color for the eye to take – can be overpowering if overused and seen as an “aggressive” color.
Can enhance concentration and speed metabolism.

 

 

BROWN
Symbolizes Solid, Reliable, Somber, Natural, Authentic, Utility, Earthiness, Woodiness and subtle Richness.

Light brown implies Genuineness.

Dark brown implies Sadness or Wistfulness.

Men appreciate brown more than women.

 

 

PURPLE
Symbolizes Royalty, Luxury, Wealthy, Spirituality, Dignity, Sophistication, Costliness and Mystery.
Particularly Feminine and Romantic.

 

 

BLUE
Symbolizes Authority, Dignity, Security, Faithfulness, Trust, Reliability, Belonging, Coolness, Steadfastness, Dependability, Wisdom and Loyalty

Deep blues: Analytical, Serious, Scholarly, Academic, Naval, Regal.

Pale blues: Calm, Pacific, Ethereal, Fresh, Clean, Cool.

Most popular color to both genders.

Opposite reaction to red.

 

 

GREEN
Symbolizes Nature, Environmental, Motion, Mobility, Wealth, Natural, Tranquility, Health, Freshness, Fertility, Good Luck, and Generosity. It is the traditional color of Peace, Harmony, Comfortable nurturing, Support and well paced energy.

The color of balance and growth.

Dark green: Masculine and Wealthy. The easiest color on the eye and therefore very relaxing.

Yellow-green shades are unpopular to both genders.

 

 

BRIGHT COLORS

Creates an illusion of space and makes the room appear bigger than with dark colors.

 

DARK COLORS

Relaxing, makes you more comfortable and cozy

 

 

 

 

LIVING ROOM COLORS

Warm tones like reds, yellows, and oranges, and earth tones like brown and beige often work well in both the living room and foyer, because they’re thought to stimulate conversation. These are colors that encourage people to sit around and talk.

 

KITCHEN & DINING ROOM COLORS

Use warm colors to build appetite in the Kitchen and Dining.

A touch of Red increases the appetite in most people – one of the reasons why many restaurants use Red.

If your dining room is red, people may think you are a better cook.

Other warm colors like;  yellows, and oranges, and earth tones like brown and beige are also appetizing.

Shades of Green can also work since it symbolizes Freshness, Nature, and Health.

White can also work as it is neutral and it symbolizes Purity and Cleanliness.

 

BEDROOM COLORS

Cool colors – blues, greens and lavenders – can be great choices here, because they are thought to have a calming effect. The darker the hue, the more relaxing and effective it is.

 

OFFICE COLORS

Depending on the type of job, business, or workplace environment, different colors have different effects on the behavior.

Use Black/Grays to portray Power, Elegance, Seriousness, Corporate mentality.

If you want to go Neutral, use White. It is good for business as it portrays Perfection and Cleanliness.

Blue is the most productive color. If you do mind-work all day, Blue is effective as it is Analytical. It is also the color of Honesty, Trust, and Loyalty.

If you’re a designer, and you want creativity, blue isn’t going to be the color for you. Yellow is a better color, because it stimulates your ego and spirits, and makes you more Optimistic, Agressive, and pushes you in Discovering more things.

If you want to be more productive in doing physical works or if you want your workplace to have that adrenaline or intense feeling, use Red. It is Passionate, Energetic, Aggressive, Intense, and stimulates faster heartbeat and breathing.

If you’re in an environment where having a strong sense of balance is the most important, Green might just be the color that makes you the most productive. It’s so balanced, calming, and reassuring, it’s great to use around anywhere money’s changing hands. On the flip side, though, it can be very stagnant and inert, so an “action man”, who loves red, is going to find green quite a strain. It also symbolizes Wealth, Fertility, Good Luck – so it is good in a business environment.

 

 

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